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Variable Data Marketing/Printing

Variable Data Printing is a technology that allows you to customize or personalize your direct-marketing campaign based on unique information available in your purchased or proprietary database.  Properly designed VDP materials communicate 1-to-1 with your target audience. Variable Data Marketing is a solution that gives your print communications a greater impact since relevant, personalized messages, in turn, trigger higher response rates.  We offer a ONE-STOP solution where we guide you through the process from conceptualizing the campaign to its production via our in-house Xerox iGen3 110 Digital Production Press.   If you need help with creating or purchasing a database we are happy to assist

Explore Best Practices on Variable Data Printing

 

 

> VDP Made Easy
Request your copy of Variable Data Printing Made Easy here.


> Examples at PODI
Print on Demand Initiative can provide a wealth of examples of successful VDP projects and programs.  Visit them at PODI.ORG