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Variable Data Marketing/Printing Variable Data Printing is a technology that allows you to customize or personalize your direct-marketing campaign based on unique information available in your purchased or proprietary database. Properly designed VDP materials communicate 1-to-1 with your target audience. Variable Data Marketing is a solution that gives your print communications a greater impact since relevant, personalized messages, in turn, trigger higher response rates. We offer a ONE-STOP solution where we guide you through the process from conceptualizing the campaign to its production via our in-house Xerox iGen3 110 Digital Production Press. If you need help with creating or purchasing a database we are happy to assist Explore Best Practices on Variable Data Printing
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