A QR or Quick Response code is a two-dimensional barcode. These are often used for adding web links to a printed page. When you scan such a QR bar code using a mobile phone camera, the QR reader application takes you to a Web site, a YouTube video or some other web content. QR codes are an easy way of sending people to a site without having to type a URL, instantly making your printed collateral interactive.

QR codes can contain other types of information, such as text, phone numbers or an e-mail address. A QR code on a business card can for instance provide an electronic version of the contact information.

QR Codes Marketing Applications

QR bar codes are a great cross-media marketing tool that can be used for various purposes such as:
· Bringing your clients to a site where they can sign up for an event
· Offering a discount coupon for your services/products as a reward for trying the site
· Announcing a new service or product line your company has recently created
· Answering survey questions with a small promo offering as a reward

Take advantage of the opportunity to engage your customers by connecting your printed pieces to the mobile experience. Place QR Codes on:
· Corporate collateral
· Business cards
· Direct mail pieces
· Promotional items
· Posters
· Billboards

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